Kmart Corporation

IntroductionAttention Kmart shoppers, exclusively 180 million of you! Kmart Corporation is the second largest rebate retailer in the nation and third largest general trade retailer. Kmart?s patriarchal lines of business argon name crack and private label general sell with approximately 2,161 storehouses, including speed of light tiptop Kmart Centers. Kmart has a retail presence in all 50 states, Puerto Rico, the U.S. Virgin Islands, and Guam. Kmart owns 110 stores and leases approximately 2,051 stores. Kmart?s primary competitors from the brush aside retail sector include Wal-mart, Target, Shopko and Costco. From the department store sector, J.C penny and Sears are the main competitors. The primary factors in maintaining a competitive advantage are price, quality, service, product mix and convenience.

Kmart stores are generally one-floor, freestanding units ranging from 40,000 to 180,000 square feet. Kmart?s diversification into forte retailing brought it close to bankruptcy in 1995. Restructuring efforts have resulted in the conversion of many older stores into the Big Kmart format featuring food product sections, brighter décor and an expanded filling of merchandise. These stores feature an expanded selection of merchandise including private labels such as Martha Stewart, Sesame Street, Jaclyn metalworker and Kathy Ireland. In addition, new marketing concepts featuring the TV celebrities Rosie O?Donnell and Penny Marshall are seen in almost every Kmart commercial.

The top-notch Kmart center is a new store prototype for the discount retailer that features a full assortment of groceries as healthy as a broad selection of general merchandise and apparel found at traditional Kmart stores. The offerings include honeyed and frozen food, bakery and meats. There are also one-stop conveniences such as video rental, hair salons, florists, banking, and one-hour photo processing. The Super Kmart centers are open 24 hours a day and heptad days a week. There were 102 Super Kmart centers as of 1998.

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