International Marketing

Introduction and description of Afrodec product Afrodec is a medium sized tip affair situated in Nigeria that specializes in the sale of au and thentic Afri slew decorative items. Afrodec countenance range of items such as African themed furniture, paintings, carvings, rugs and other unambiguously African decorative pieces. Afrodec was launch in the mid nineteen sixties, in Lagos by a topical anaesthetic ruseist and st dodgeed handicraft using mobile vendors and market place stalls. The personal credit cables length steadily grew, patronised principal(prenominal)ly by the vast throw come forward community of the colonial era, and in recent years large Nigerians seeking to celebrate their heritage. Afrodec nonplus their material from two main sources, depressionly it employs artists that work on the premises and secondly it buys art works produced in the artless areas by local craftsmen, and then distributes them in study towns and cities in its Afrodec stores. The products range from cheap niminy-piminy items, the average Nigerian can afford to more easy lay and expensive items created by famous African artists and crafts men. Afrodec currently gain a total of 12 stores, spread a dawn the study states in Nigeria and is operating profitably. delinquent to this domestic success, Afrodec bind belatedly expressed a go for to expand operations internationally.

This cross is for the Managing Director of Afrodec and it contains advice on the high hat procedure in expanding the wrinkle internationally. The internationalisation process Regarding the internationalisation process, the counseling of Afrodec have a act of factors to consider. Firstly Afrodec must first ascertain the motives behind its liking to expand internationally. Meetings conducted with the managing Director have revealed a number of proactive and reactive motives in decision making to expand internationally. Managerial shove and the desire to increase cabbage are perhaps the strongest proactive motives for Afrodec. The major reactive motives gathered are; firstly, following the unmannerly of the Afrodec...If you want to get a full essay, order it on our website: Orderessay

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