Costa Coffee

SUBMITTED TO: PROF. PITAMBER DWIVEDI SUBMITTED BY: SHUBHADIP BISWAS FT-10-948 SEC-A PGDM 10-12 IILM GSM HISTORY- costa burnt umber ? Leading retailer, roaster and brand of effectiveness java in the macrocosm ? Sells drip brewed coffee berry, expresso-based caustic drinks, snacks, mugs and coffee beans ? disposition started in 1971 in Seattle in Washington, U.S. ? Bruno & Sergio blackguard set up their far-famed coffee roastery in Lambeth, capital of the United Kingdom in 1971, proviso topical anesthetic caterers and Italian coffee silver with an exciting coffee, slow-roasted the Italian way. ? grass couldnt get rich of it and by 1978 the first costa espresso bar opened in Vauxhall Bridge Road in London. ? costa java get has round 1,300 stores in the UK and everyplace 700 in 24 former(a) markets, and is the worlds second-largest foreign coffee canary bird chain PARENT COMPANY-WHITBREAD Whitbread PLC is a global hotel, coffee brand and restaurant company headquartered in Dunstable, United Kingdom. Its largest division is kick minister Inn, which is the largest hotel brand in the UK with around 580 hotels and over 40,000 rooms.Its costa Coffee chain has around 2000 stores across 25 countries and is the worlds second-largest international coffee shop chain.Its different brands include the restaurants Beefeater, Brewers Fayre, hold over Table and Taybarns.

width OF WHITBREADS harvest-time MIX-[NUMBER OF PRODUCT LINES] HOTEL,COFFEE SHOP, costa COFFEE. IN THIS bulge I WOULD DISCUSS close to PRODUCT AND BRANDING strategy OF COSTA COFFEE. chief executive officer OF COSTA COFFEE-MR. ANDREW HARRISON MISSION OF COSTA To service the best coffee in the true Italian style.? personal line of credit PORTFOLIO gross revenue foreshadow AND FINANCIAL PERFORMANCE COSTAS organization gross sales: Sales at the Costa coffee chain climbed 25% over the last sextuplet months. That figure includes employment from bare-assed outlets, but like-for-like sales, which exclude gains from mod shops, were ahead by 6.6%. correspond profit of Whitbread 28 Feb 2008 26 Feb 2009 04 murder 2010 03 Mar 2011 (GBP) (GBP) (GBP) (GBP) turnover 1,216.70...If you want to get a full essay, order it on our website: Orderessay

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