Kudler Fine Foods

Kudler Fine Foods BSA/310 July 26, 2011 Calvin Massey Kudler Fine Foods Kudler Fine Foods is a chain of slime gourmet food for thought markets located in the San Diego County. preliminary to possibleness the inventory, founder, Kathy Kudler, was the vice-president in marketing for a large demurral contractor. worn out(p) from frequent traveling and mental strain of the business, Kathy relieved her stress done formulation. She later saw this as a better-looking opportunity to open an upscale gourmet grocery store in San Diego. On June 18, 1998, the first Kudler Fine Foods heart-to-heart in La Jolla. As of 2003, two more locations have opened in Del Mar and Encinitas. With approximately 8,000 square feet in to each one store, nodes line up out find the best in domestic and imported foods, much(prenominal) as baking products, fresh meats and seafood, cheeses, and specialty dairy products. To ontogenesis profits, Kudler Fine Foods wants to develop a Frequent Shopper Program. The schedule lead award points to loyalty customers, data track customer purchases, and increase efficiency. The primary(prenominal) objective of the Frequent Shopper Program is to increase loyalty and profitability from Consumers. Kudler Fine Foods depart offer live preparedness demonstrations at store locations to show customers how to cook using veritable foods.

To be invited to such events, consumers exit receive training from illustrious chefs, food experts, and Kathy Kudler herself. Although, Kudler Fine Foods prefer to have events kept inwardly the store, customers whitethorn request to have a private cooking shape in the comf orts of their own home for a footing premiu! m. Furthermore, customers will be entered in contest with twofold shipway to win by bringing friends along. The more sequence a customer is at the store, the more profits will be made per visit, along with more visits to the store. With such events will hike up consumer loyalty and increase business. Kudler Fine Foods overbold project is to track purchase activity of each case-by-case customer and to set aside high valued...If you want to get a full essay, companionship it on our website: OrderEssay.net

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