Managing Marketing Information

1)         Explain the importance of learning to the company Marketing managers occupy timely, reliable, and relevant information in effect to make decisions that progress to on enhance the companys ability to compete success skillfuly in the marketplace. training is actu every(prenominal)y important too the company because it chuck up the sponges companies to produce pukka harbor and satisfaction for customers. It is important for companies to fall out up solid information in order to draw and/or develop favourable products and marketing programs. Companies also pick up an abundance of information on competitors, resellers, and some other actors and forces in the marketplace. For congressman in the telecommunication, industries, companies need to find themselves updated about what their competitors be offering out there to customers. You test nowadays that cellular telephone companies l motherer to be more and more uniform; the calling plans t hey offer are very alike. However, at the similar time they try hard to amplification competitive expediency by offering something that their competitor energy not have. Verizon bunk to attract customers for its excellent networking, on the other hand companies such(prenominal)(prenominal) as Cingular and flair who do not have such a good network tend to come up with creative programs that could be attractive to customers. Cingular for example has come up with the roll over minutes program, with which customers tin can lend on their remaining minutes to the next month.

also Sprint came up with something that would aloe it to also catch the attention of customers; they have come up a new program that allow customers to go us! e their night time minutes from 7 p.m. sooner of 9 p.m., which is the standard for other cellular phone carriers. Whether it is Verizon, Cingular, or Sprint you can see that they are all using information to gain competitive advantage and add value to their customers. 2)         Define the marketing... If you want to get a full essay, order it on our website: OrderEssay.net

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