Ethical, Legal, and Regulatory Issues

Like the traditional brick and mortar companies, line of products to short letter (B2B) and business to immersers (B2C) models incline ethical, legal, and restrictive concerns. According to Schneider (2004), ?businesses that operate on the clear mustiness comply with the same laws and regulations that govern the operation of alone businesses. If they do not, they face the same set of penalties ? fines, reparation payments, court-imposed dissolution, and horizontal toss time for office and owners ? that any business faces? (p. 284). Whether the business caters to another(prenominal) businesses or consumers, there is usually a transaction or sale of a product or service. Since the Internet helps to drive businesses into the worldwide market, businesses need to be mindful of the different legal, ethical, and regulative issues in cast to remain competitive and to avoid practicable legal liability. Ethical ConcernsEthics is an important issue when conducting business onli ne as well as traditionally. Ethics allows a business to pronounce a good rapport with customers and creates a relationship with the customer, which is tack together on trust. According to Gauzente and Ranchhod (2002), ?. . . firms that wish to differentiate themselves from their competitors will strickle to turn to marketing ethics in order to consume and keep consumers? (p. 1).

Organizations that use short-term strategies tend to use horizontal shorter marketing and advertising strategies, hence pushing the organization towards conducting unethical practices. One such unethical practice on legion(predicate) websites is the collect of consumer learning. Consumers are concerned wit h conducting online transactions due to the ! privacy of information that is required to complete a transaction, such as acquire products or services. According to Roman (2006), ?issues such as privacy, unrequested email, transaction security continue to be hotly debated in the academic and practitioner literature? (p. 131). Before a consumer makes a purchase or... If you want to get a dear essay, order it on our website: OrderEssay.net

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